Business research methods Christina Quinlan, Barry J. Babin, Jon Carr, Mitch Griffin, William G. Zikmund
Publication details: Andover, Hampshire, UK : South-Western Cengage Learning, c2024.Edition: 3rd. edDescription: xxvii, 489 p. : col. ill ; 24 cmISBN:- 9781473791343
- 658.0072 QU BU
| Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|
| eBook | University of Wollongong in Dubai eBook | 658.0072 QU BU (Browse shelf(Opens below)) | Available | T0066691 |
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| 658 RO OR Organizational behavior | 658 SH IN Information Security and Cyber Laws | 658.0072 QU BU Business research methods | 658.0072 QU BU Business research methods | 658.049 GE IN International business | 658.049 ST MA Management across cultures : | 658.049 ST MA Management across cultures : challenges, strategies, and skills |
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
OPS922, MGNT925, MGNT922
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