Branding your business : promoting your business, attracting customers and standing out in the market place /
By: Hammond, James
Material type: BookSeries: Sunday Times business enterprise series.Publisher: London ; Philadelphia : Kogan Page Limited, c2008.Description: xii, 255 p. : ill ; 24 cm.ISBN: 9780749450731; 0749450738Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingDDC classification: 658.8/27Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HA BR (Browse shelf) | Available | T0036355 |
Total holds: 0
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.