Brand meaning /
By: Batey, Mark
Material type:
BookPublisher: New York : Routledge, c2008.Description: xix, 257 p., [2] p. of plates : ill. (some col ; 24 cm.ISBN: 9780805864557 (alk. paper); 0805864555 (alk. paper); 9780805864540 (hbk.); 0805864547 (hbk.)Subject(s): Branding (Marketing) | Product managementDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BA BR (Browse shelf) | Available | T0036380 |
Total holds: 0
Includes bibliographical references (p. 225-232) and indexes.