Strategic marketing : an introduction /
By: Proctor, Tony
Material type: BookPublisher: London ; New York : Routledge, 2008.Edition: 2nd ed.Description: xii, 335 p. : ill ; 26 cm.ISBN: 9780415458160 (hardback); 0415458161 (hardback); 9780415458177 (pbk.); 041545817X (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 PR ST (Browse shelf) | Available | T0036706 |
Total holds: 0
Includes bibliographical references (p. 317-330) and index.