Marketing communications : interactivity, communities and content /
By: Fill, Chris
Material type:
BookPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 5th ed.Description: xxxvii, 558 p. : col. ill ; 27 cm.ISBN: 9780273717225 (pbk. : alk. paper); 0273717227 (pbk. : alk. paper)Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 FI MA (Browse shelf) | Available | T0036971 |
Total holds: 0
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| 658.802 EG MA Marketing communications / | 658.802 FI MA Marketing communications : contexts, strategies, and applications / | 658.802 FI MA Marketing communications : contexts, strategies, and applications / | 658.802 FI MA Marketing communications : interactivity, communities and content / | 658.802 FI MA Marketing communications : brands, experiences and participation / | 658.802 FI MA Marketing genius | 658.802 FI MA Marketing genius |
Includes bibliographical references and indexes.