Streetwise do-it-yourself advertising : create marketing strategies and advertising that get results! /
By: White, Sarah (Sarah E.)
Title By: Woods, John A
Material type:
BookPublisher: Avon, MA : Adams Media, c1997.Description: xv, 391 p. : ill ; 24 cm.ISBN: 9781558507272 (pbk. : alk. paper); 1558507272 (pbk. : alk. paper)Other title: Do-it-yourself advertising.Subject(s): Advertising | Marketing | Advertising | MarketingDDC classification: 659.1
Summary:
A guide to business advertising and marketing that covers determining objectives, positioning, promotions, writing a media plan, creating print ads, building a corporate image, and other related topics.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 WH ST (Browse shelf) | Available | T0037007 |
Total holds: 0
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| 659.1 WE AD Advertising : principles & practice / | 659.1 WE AD Advertising : principles & practice / | 659.1 WE AD Advertising : principles & practice / | 659.1 WH ST Streetwise do-it-yourself advertising : create marketing strategies and advertising that get results! / | 659.1 WI BE Beyond advertising : | 659.1 WI DE Decoding advertisements : ideology and meaning in advertising / | 659.1 ZY EN The end of advertising as we know it / |
Includes index.
A guide to business advertising and marketing that covers determining objectives, positioning, promotions, writing a media plan, creating print ads, building a corporate image, and other related topics.
Adult Follett Library Resources.