Analysis for marketing planning /
By: Lehmann, Donald R
Title By: Winer, Russell S
Material type: BookPublisher: Boston : McGraw-Hill Irwin, c2008.Edition: 7th ed.Description: xii, 299 p. : ill ; 24 cm.ISBN: 9780073529844 (alk. paper); 0073529842 (alk. paper)Subject(s): Marketing -- United States -- ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LE AN (Browse shelf) | Available | T0037699 |
Total holds: 0
Includes bibliographical references and index.