Consumer behavior : building marketing strategy /
By: Hawkins, Del I
Title By: Mothersbaugh, David L
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2010.Edition: 11th ed.Description: xxii, 778 p. : ill ; 27 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780073381107 (alk. paper); 0073381101 (alk. paper); 9780077294106 (alk. paper); 0077294106 (alk. paper)Program: MARK217Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83420973 HA CO (Browse shelf) | Available | T0037917 |
Total holds: 0
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| 658.8342 ZA HO How customers think : essential insights into the mind of the market / | 658.8342083 UN DE Understanding children as consumers / | 658.83420941 WA CO Consumed : how shopping fed the class system / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy. | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy / |
Includes bibliographical references and index.
MARK217 UOWD