Introduction to electronic commerce /
By: Turban, Efraim
Title By: King, David R | Lang, JudyMaterial type: BookPublisher: Upper Saddle River, NJ : Prentice Hall, c2009.Edition: 2nd ed.Description: xliii, 578 p. : col. ill ; 26 cm.ISBN: 9780136033240; 0136033245Uniform titles: Introduction to e-commerce Subject(s): Electronic commerceDDC classification: 658.8/72
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|REGULAR||University of Wollongong in Dubai Main Collection||658.872 TU IN (Browse shelf)||Available||T0038030|
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|658.872 TO IN Internet marketing methods revealed : the complete guide to becoming an Internet marketing expert /||658.872 TU EL Electronic commerce 2012 : a managerial and social perspective /||658.872 TU EL Electronic commerce 2012 : a managerial and social perspective /||658.872 TU IN Introduction to electronic commerce /||658.872 TU IN Introduction to electronic commerce /||658.872 TU IN Introduction to electronic commerce /||658.872 TU IN Introduction to electronic commerce /|
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.