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Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2009.Edition: 2nd edDescription: xliii, 578 p. : col. ill ; 26 cmISBN:
  • 9780136033240
  • 0136033245
Uniform titles:
  • Introduction to e-commerce
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5548.32 .T87 2009
Contents:
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 TU IN (Browse shelf(Opens below)) Available T0038030

Prev. ed. published under title: Introduction to e-commerce.

Includes bibliographical references (p. 521-544) and index.

Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.

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