Includes bibliographical references and index.

Introduction -- The influence model -- How newspapers made money -- How advertisers made decisions -- Credibility and influence -- Accuracy in reporting -- Readability -- Do editors matter? -- The last line of defense -- Capacity measures -- When newspapers met Wall Street -- Saving journalism -- Feet on the street -- Afterword.

"In this edition, Meyer's analysis of the correlation between newspaper quality and profitability is updated and applied to recent developments in the newspaper industry. Meyer argues that understanding the relationship between quality and profit is central to sustaining journalistic excellence and preserving journalism's unique social functions." -- Provided by the publisher.