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Strategic market management : global perspectives

By: Aaker, David A
Title By: McLoughlin, Damien
Material type: BookPublisher: Hoboken, N.J. : Wiley, 2010.Edition: 1st ed.Description: xiii, 354 p. : ill. ; 24 cm.ISBN: 9780470689752Program: MARK344 MARK935Subject(s): Marketing -- ManagementDDC classification: 658.8/02
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 AA ST (Browse shelf) Available T0055401
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.8 AA ST (Browse shelf) Available T0043587
REGULAR University of Wollongong in Dubai
Main Collection
658.8 AA ST (Browse shelf) Available T0038800
REGULAR University of Wollongong in Dubai
Main Collection
658.8 AA ST (Browse shelf) Available T0038801
Total holds: 0

Includes bibliographical references and index.

Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.

MARK344 MARK935

The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe. It will take into account the substantive changes made by David Aaker in the 8 th and 9 th edition of the US textbook. The major differences in these and the 7 th edition of the US book which, was the basis of the first European adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material.A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8th and 9th US editions.

Other editions of this work

Strategic marketing management / by Aaker, David A. ©2005

John Wiley, (Hoboken, NJ :) xii, 356 p. : ill ; 23 cm.

Strategic market management / by Aaker, David A. ©2008

Wiley, (Hoboken, NJ :) xii, 322 p. : ill ; 23 cm.

Strategic market management / by Aaker, David A. ©2001

Wiley, (New York :.) xiv, 338 p. : ill ; 23 cm.

Strategic market management / by Aaker, David A. ©2005

John Wiley & Sons, (Milton, Qld. :) xx, 411 p. : ; ill. ;. 26 cm. :

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