Marketing : the basics /
By: Moore, Karl
Title By: Pareek, Niketh
Material type:
BookSeries: The basics.Publisher: London ; New York : Routledge, 2010.Edition: 2nd ed.Description: 240 p. : ill ; 21 cm.ISBN: 9780415778992 (hbk.); 0415778999 (hbk.); 9780415779005 (pbk.); 0415779006 (pbk.); 9780203870341 (ebk.); 0203870344 (ebk.)Subject(s): Marketing -- Management | Marketing research | Consumer behavior -- Research | Export marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MO MA (Browse shelf) | Available | T0039061 |
Total holds: 0
Includes bibliographical references and index.
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.