The next evolution of marketing : connect with your customers by marketing with meaning /
By: Gilbreath, Bob
Material type:
BookPublisher: New York : McGraw-Hill, c2010.Description: x, 288 p. : ill ; 24 cm.ISBN: 9780071625364 (trade : alk. paper); 0071625364 (trade : alk. paper)Subject(s): Marketing | Advertising | Customer relations | Marketing | Advertising | Customer relationsDDC classification: 658.8
Summary:
Argues that the traditional interruptive model of marketing does not work and that direct marketing and permission marketing are the most effective strategies for reaching and retaining customers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GI NE (Browse shelf) | Available | T0039371 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 275-279) and index.
Booklist.
Argues that the traditional interruptive model of marketing does not work and that direct marketing and permission marketing are the most effective strategies for reaching and retaining customers.
Adult Follett Library Resources.