Marketing to moviegoers : a handbook of strategies and tactics /
By: Marich, Robert
Material type:
BookPublisher: Carbondale : Southern Illinois University Press, c2009.Edition: 2nd ed.Description: xii, 318 p. : ill ; 24 cm.ISBN: 9780809328840; 0809328844 (pbk. : alk. paper)Program: MMC928Subject(s): Motion pictures -- Marketing | Motion pictures -- Distribution | Motion pictures -- Marketing | Motion picturesDDC classification: 791.43/068/8
Summary:
Discusses strategies and tactics used by the film industry to successfully market movies to the public; and provides sample market research documents, advertising budgets, and commentary from industry leaders.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 791.430688 MA MA (Browse shelf) | Available | T0047267 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 791.430688 MA MA (Browse shelf) | Available | T0039376 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 791.4303 HA CI Cinema studies : the key concepts / | 791.4303 HA CI Cinema studies : the key concepts / | 791.430688 MA MA Marketing to moviegoers : a handbook of strategies and tactics / | 791.430688 MA MA Marketing to moviegoers : a handbook of strategies and tactics / | 791.430688 MA MA Marketing to moviegoers : a handbook of strategies and tactics | 791.430688 MA MA Marketing to moviegoers : a handbook of strategies and tactics | 791.430688 WY HI High concept : movies and marketing in Hollywood / |
Includes index.
Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Discusses strategies and tactics used by the film industry to successfully market movies to the public; and provides sample market research documents, advertising budgets, and commentary from industry leaders.
Adult Follett Library Resources.
MMC928 UOWD