Kleppner's Advertising procedure /
By: Lane, W. Ronald
Title By: King, Karen Whitehill | Reichert, Tom
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011.Edition: 18th ed.Description: xx, 817 p. : ill. (chiefly col) ; 29 cm.ISBN: 9780136110828 (alk. paper); 0136110827 (alk. paper); 9780132465519 (pbk.); 0132465515 (pbk.)Program: MARK940Other title: Advertising procedure.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 LA KL (Browse shelf) | Available | T0047235 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 LA KL (Browse shelf) | Available | T0039423 |
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| 659.1 LA AD Advertising by design : generating and designing creative ideas across media / | 659.1 LA KL Kleppner's advertising procedure / | 659.1 LA KL Kleppner's Advertising procedure / | 659.1 LA KL Kleppner's Advertising procedure / | 659.1 LA KL Kleppners advertising procedure / | 659.1 LO DA Damn good advice (for people with talent!) : how to unleash your creative potential | 659.1 LO NA Native advertising : |
Includes bibliographical references (p. 789-799) and index.
Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.
MARK940