Marketing in the groundswell /

Material type:

BookPublisher: Boston, Mass. : Harvard Business Press, c2009.Description: xii, 131 p. : ill ; 19 cm.ISBN: 9781422129807 (alk. : paper); 1422129802 (alk. paper)Subject(s): Online social networks -- Economic aspects | Information society -- Economic aspectsDDC classification: 658.8/72

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.872 LI MA (Browse shelf)	Available		T0039630

Total holds: 0

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Previous	658.872 LE NE The new rules of retail :	658.872 LE ST Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /	658.872 LI CR Creating winning social media strategies	658.872 LI MA Marketing in the groundswell /	658.872 LI SO Social nation : how to harness the power of social media to attract customers, motivate employees, and grow your business /	658.872 LO SO Social media made me rich: here's how it can do the same for you	658.872 MA EB E-business managerial aspects, solutions and case studies /	Next

Includes bibliographical references (p. 121-122) and index.

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