Social media at work : how networking tools propel organizational performance /
By: Jue, Arthur L
Title By: Marr, Jackie Alcalde | Kassotakis, Mary Ellen
Material type:
BookPublisher: San Francisco, CA : Jossey-Bass, c2010.Edition: 1st ed.Description: ix, 222 p ; 24 cm.ISBN: 9780470405437 (trade); 0470405430 (trade)Subject(s): Social media | Social networks | Organization | Communication | Social networking | ManagementDDC classification: 303.48/33 Online resources: Location Map
Summary:
Presents a guide for enhancing organizational performance by using social media, such as blogs and social networking sites, with ideas for engaging employees, staying competitive, and more, with case studies about companies such as Intel, Cisco, and Nokia.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 303.4833 JU SO (Browse shelf) | Available | T0039891 |
Total holds: 0
Includes bibliographical references (p. 193-206) and index.
Social media at work -- The changing landscape and what it means to you -- What is social media, and how does it work? -- Where social media has an impact -- Examples from trailblazers -- Putting social media to work -- Looking to the future -- Notes -- Acknowledgments -- About the authors -- Index.
Presents a guide for enhancing organizational performance by using social media, such as blogs and social networking sites, with ideas for engaging employees, staying competitive, and more, with case studies about companies such as Intel, Cisco, and Nokia.
Adult