Marketing 3.0 : from products to customers to the human spirit /
By: Kotler, Philip
Title By: Kartajaya, Hermawan | Setiawan, Iwan
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2010.Description: xv, 188 p. : ill ; 24 cm.ISBN: 9780470598825 (hbk.); 0470598824 (hbk.)Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | Available | T0039933 |
Total holds: 0
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| 658.8 KO LA Lateral marketing : new techniques for finding breakthrough ideas / | 658.8 KO MA Marketing insights from A to Z : | 658.8 KO MA Marketing insights from A to Z : | 658.8 KO MA Marketing 3.0 : from products to customers to the human spirit / | 658.8 KO MA Marketing management / | 658.8 KO MA Marketing management : the Millenium edition / | 658.8 KO MA Marketing / |
Includes bibliographical references and index.