Wonder woman : marketing secrets for the trillion-dollar customer /
By: Ellwood, Iain
Title By: Shekar, Sheila
Material type:
BookPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2008.Description: xv, 240 p. : ill ; 25 cm.ISBN: 9780230201606; 0230201601Program: HDR974Subject(s): Women consumers | Target marketing | Market segmentationDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 EL WO (Browse shelf) | Available | T0040130 |
Total holds: 0
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| 658.8 EL MA Marketing, made simple / | 658.8 EL MA Marketing / | 658.8 EL MA Marketing / | 658.8 EL WO Wonder woman : marketing secrets for the trillion-dollar customer / | 658.8 EN MA Marketing classics : a selection of influential articles. | 658.8 EN MA Marketing classics : a selection of influential articles. | 658.8 FA GL Global marketing : practical insights & international perspectives |
Includes bibliographical references (p. 227-235) and index.
HDR974