Customer relationship management : a database approach /
By: Kumar, V
Title By: Reinartz, Werner J
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2006.Description: xxiv, 323 p. : ill ; 26 cm.ISBN: 0471271330Program: HDR974Subject(s): Customer relations -- Management | Customer relations -- Data processing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8120285574 KU CU (Browse shelf) | Available | T0040198 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.812 ZI GA Game-based marketing : | 658.812014 BA PE Perfect phrases for customer service : hundreds of ready-to-use phrases for handling any customer service situation / | 658.812014 EV PO Powerful phrases for effective customer service : over 700 ready-to-use phrases and scripts that really get results / | 658.8120285574 KU CU Customer relationship management : a database approach / | 658.8120285574 KU CU Customer relationship management : concept, strategy, and tools / | 658.812080973 TH TR Transcultural marketing : building customer relationships in multicultural America / | 658.812089 PI ET Ethnic marketing : |
Includes bibliographical references and index.
HDR974