Marketing through turbulent times /
By: Darroch, Jenny
Material type:
BookPublisher: New York : Palgrave Macmillan, 2010.Description: xvi, 176 p. : ill ; 24 cm.ISBN: 9780230237308 (hardback)Subject(s): Business logistics | Consumers -- AttitudesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DA MA (Browse shelf) | Available | T0040257 |
Total holds: 0
Includes bibliographical references (p. 159-169) and index.
Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.