The AMA handbook of public relations /
By: Dilenschneider, Robert L
Material type:
BookPublisher: New York : AMACOM, c2010.Description: xiii, 239 p ; 26 cm.ISBN: 9780814415252 (trade); 0814415253 (trade)Other title: American Management Association handbook of public relations | Handbook of public relations.Subject(s): Public relations | Public relations -- United States | Public relations | Public relations -- United StatesDDC classification: 659.2
Summary:
Describes how to create powerful campaigns and expand public relations by integrating traditional media with twenty-first-century Web-based communications.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 DI AM (Browse shelf) | Available | T0040609 |
Total holds: 0
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| 659.2 CR IS Crisis communication : practical PR strategies for reputation management and company survival | 659.2 CU EF Effective public relations / | 659.2 DA MA Mastering public relations / | 659.2 DI AM The AMA handbook of public relations / | 659.2 DI PR The PR styleguide : formats for public relations practice / | 659.2 DO WI Winning the reputation game | 659.2 ED UN Understanding public relations : |
Includes bibliographical references (p. 225-226) and index.
Publisher's Weekly, February 2010.
Publisher's Weekly.
Describes how to create powerful campaigns and expand public relations by integrating traditional media with twenty-first-century Web-based communications.
Adult Follett Library Resources.