Selling in a new market space : getting customers to buy your innovative and disruptive products /
By: Burns, Brian G
Title By: Snyder, Tom U
Material type:
BookPublisher: New York : McGraw-Hill, c2010.Description: vi, 232 p. : ill ; 24 cm.ISBN: 9780071636100 (alk. paper); 0071636102 (alk. paper)Subject(s): Selling | New products | Technological innovationsDDC classification: 658.85
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.85 BU SE (Browse shelf) | Available | T0040615 |
Total holds: 0
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| 658.85 BO CU CustomerCentric selling / | 658.85 BR LI Life's a pitch : what the world's best sales people can teach us all / | 658.85 BU GO Go-givers sell more / | 658.85 BU SE Selling in a new market space : getting customers to buy your innovative and disruptive products / | 658.85 BU SE Selling : principles and practices / | 658.85 CA BR Brilliant selling : what the best salespeople know, do and say / | 658.85 CA SE Sell or be sold : |
Includes bibliographical references and index.
Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.