Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world /
By: Griffin, Jill
Material type:
BookPublisher: San Francisco, CA : Jossey-Bass, c2009.Edition: 1st ed.Description: xiv, 274 p. : ill ; 24 cm.ISBN: 9780470345047 (cloth); 0470345047 (cloth)Subject(s): Customer relations | Customer loyalty | Customer servicesDDC classification: 658.8/12
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 GR TA (Browse shelf) | Available | T0040637 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 247-262) and indexes.
Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan.