Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition /
By: Ryans, Adrian B
Material type:
BookPublisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: p. cm.ISBN: 9780470742976 (cloth : alk. paper)Subject(s): Product management | Price cutting | Brand choice | Brand name products | MarketingDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 RY BE (Browse shelf) | Available | T0040640 |
Total holds: 0
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| 658.827 RO ST Strategic brand management | 658.827 RO ST Strategic brand management / | 658.827 RU EN The end of branding : what really drives consumers to buy | 658.827 RY BE Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / | 658.827 SL CR Creating a brand identity : a guide for designers | 658.827 ST AR Start me up! : new branding for businesses / | 658.827 TE AD Advanced brand management : managing brands in a changing world / |
Includes bibliographical references and index.