Kellogg on advertising & media : the Kellogg School of Management /
Title By: Calder, Bobby J | J.L. Kellogg Graduate School of Management
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2008.Description: xi, 292 p. : ill ; 24 cm.ISBN: 9780470119860 (cloth)Other title: Kellogg on advertising and media.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1/11Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.111 KE LL (Browse shelf) | Available | T0040641 |
Total holds: 0
Includes bibliographical references and index.