The curse of the mogul : what's wrong with the world's leading media companies /
By: Knee, Jonathan A
Title By: Greenwald, Bruce C. N | Seave, Ava
Material type:
BookPublisher: New York : Portfolio, 2009.Description: xii, 304 p. : ill ; 24 cm.ISBN: 9781591842644 (trade); 1591842646Subject(s): Mass media -- Management | Mass media -- ManagementDDC classification: 302.23/068 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 KN CU (Browse shelf) | Available | T0040669 |
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| 302.23068 AL MA Management of electronic and digital media / | 302.23068 HO ME Media management : | 302.23068 HO ME Media management : | 302.23068 KN CU The curse of the mogul : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : |
Includes bibliographical references (p. 269-292) and index.
The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers.
Examines the role of management in the financial and operational decline of the world's leading media industries.
Adult