Cases in advertising management /

By: Kelley, Larry D, 1955-

Title By: Jugenheimer, Donald W

Material type:

BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xviii, 120 p. : ill ; 24 cm.ISBN: 9780765622617 (pbk. : alk. paper); 0765622610 (pbk. : alk. paper)Subject(s): Advertising -- Management -- Case studiesDDC classification: 659.1

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Holdings ( 1 )

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.1 KE CA (Browse shelf)	Available		T0040674

Total holds: 0

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Previous	659.1 HI AR The art of writing advertising /	659.1 JE AD Advertising /	659.1 JO FA Fables, fashions, and facts about advertising : a study of 28 enduring myths /	659.1 KE CA Cases in advertising management /	659.1 KR AD Advertising for people who don't like advertising /	659.1 LA AD Advertising by design : creating visual communications with graphic impact /	659.1 LA AD Advertising by design : generating and designing creative ideas across media /	Next

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Cases in advertising management /

By: Kelley, Larry D, 1955-

Title By: Jugenheimer, Donald W

, Shelving location: Main Collection Close shelf browser