Careers in marketing /
By: Stair, Lila B
Title By: Stair, Leslie
Material type:
BookPublisher: New York : McGraw-Hill, c2009.Edition: 4th ed.Description: xiii, 200 p. : ill ; 24 cm.ISBN: 9780071493123 (pbk.); 9780329850081 (Follett bdg.); 0071493123; 0329850083Subject(s): Marketing -- Vocational guidance | Vocational guidance | Marketing -- Vocational guidance | Vocational guidanceDDC classification: 658.8/0023/73
Summary:
Provides an overview of the marketing field, and looks at career opportunities in marketing research, product development, advertising and sales promotion, public relations, marketing management, consulting, and sales, with information on salaries, work culture, educational requirements, and interviewing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8002373 ST CA (Browse shelf) | Available | T0040794 |
Total holds: 0
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| 658.8002 RE AD Readings in electronic commerce / | 658.8002 RE AD Readings in electronic commerce / | 658.8002373 SO MA Marketing : real people, real decisions / | 658.8002373 ST CA Careers in marketing / | 658.800285 CH EM eMarketing eXcellence : planning and optimizing your digital marketing / | 658.800285 KA EL Electronic commerce : a manager's guide / | 658.800285 KA EL Electronic commerce : a manager's guide / |
Provides an overview of the marketing field, and looks at career opportunities in marketing research, product development, advertising and sales promotion, public relations, marketing management, consulting, and sales, with information on salaries, work culture, educational requirements, and interviewing.
Young Adult Follett Library Resources.