Marketing in the age of Google : your online strategy is your business strategy /
By: Fox, Vanessa
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2010.Description: xiv, 242 p. : ill ; 24 cm.ISBN: 9780470537190 (trade); 0470537191Subject(s): Internet marketing | Internet searching | Web search engines | Internet marketing | Internet searching | Web search enginesDDC classification: 658.8/72 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 FO MA (Browse shelf) | Available | T0040798 |
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 219-232) and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas : opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers : how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next? : beyond Google and 10 blue links.
Examines how businesses can improve their marketing by focusing on organic, or non-paid, results through online search engines, covering topics such as how people search, how search engines work, and how to take advantage of social media sites.
Adult Follett Library Resources.