Marketing in travel and tourism /
By: Middleton, Victor T. C
Title By: Fyall, Alan | Morgan, Michael
Material type:
BookPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.Edition: 4th ed.Description: xxv , 502 p. : col. ill ; 27 cm.ISBN: 9780750686938; 0750686936Subject(s): Tourism -- MarketingDDC classification: 910.68/8 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.47910688 MI MA (Browse shelf) | Available | T0040809 |
Total holds: 0
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| 338.47910688 AN PL Places : | 338.47910688 AV ME Media strategies for marketing places in crisis : | 338.47910688 MC MA Marketing communications in tourism and hospitality : | 338.47910688 MI MA Marketing in travel and tourism / | 338.47910688 MO DE Destination brands : | 338.4791072 BO KE Key concepts in tourism research / | 338.4791072 JE TO Tourism research / |
Includes bibliographical references (p. 487-491) and index.