Eating the big fish : how challenger brands can compete against brand leaders /
By: Morgan, Adam
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2009.Edition: 2nd ed., Rev. & expanded.Description: 336 p. : ill ; 24 cm.ISBN: 9780470238271 (trade); 0470238275Program: MARK940Subject(s): Product management | Brand name products -- Management | New products | Product management | Brand name products -- Management | New productsDDC classification: 658.8/27
Summary:
Provides strategies to help start-up brands increase their profile and profitability against larger competitors in the marketplace; and includes easy-to-follow examples.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 MO EA (Browse shelf) | Available | T0041365 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 MO EA (Browse shelf) | Available | T0041366 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 315-319) and index.
Provides strategies to help start-up brands increase their profile and profitability against larger competitors in the marketplace; and includes easy-to-follow examples.
Adult Follett Library Resources.
MARK940