The media of mass communication /
By: Vivian, John
Material type:
BookPublisher: Boston : Allyn & Bacon, c2011.Edition: 10th ed.Description: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.ISBN: 9780205693054; 0205693059; 9780205719112 (pbk.); 0205719112 (pbk.)Subject(s): Mass mediaDDC classification: 302.23 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 VI ME (Browse shelf) | Available | T0041384 |
Total holds: 0
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| 302.23 UN DE Understanding media convergence : | 302.23 VA MA Managing electronic media : | 302.23 VA MA Managing electronic media : | 302.23 VI ME The media of mass communication / | 302.23 VI ME The media of mass communication / | 302.23 VI ME The media of mass communication / | 302.23 WA IN Infographics : |
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.