Centering his ideas on the concept of media as central to people's lives, Hanson (journalism, West Virginia U.) provides a textbook on mass communication that covers print and electronic media, advertising, public relations, law, diversity, and ethics. This edition incorporates recent developments such as the consolidation of media ownership, the rise of interactivity, and the importance of the internet. It also has a stronger media literacy focus, with principles called Seven Truths addressed in all chapters, as well as considering the significance of long-tail media economics. New chapters on the social effects of the media and global media are included. The chapters on radio and the recording industry have been combined.

Includes bibliographical references and index.