Imaging in advertising : verbal and visual codes of commerce /
By: Johnson, Fern L
Material type:
BookPublisher: New York : Routledge, 2008.Description: xv, 251 p. : ill ; 23 cm.ISBN: 9780415978811; 0415978815; 9780415978828 (pbk.); 0415978823 (pbk.)Subject(s): Advertising -- Social aspects | Symbolism in advertising | Culture | Advertising -- Social aspects | Symbolism | CultureDDC classification: 659.1/042
Summary:
Explores how images used in advertising influence how people live their lives, discusses how verbal and visual images work together in advertising, and presents case studies profiling important advertising images.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1042 JO IM (Browse shelf) | Available | T0041397 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. [236]-244) and index.
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
Explores how images used in advertising influence how people live their lives, discusses how verbal and visual images work together in advertising, and presents case studies profiling important advertising images.
Adult Follett Library Resources.