Value-based marketing : marketing strategies for corporate growth and shareholder value /

By: Doyle, Peter, 1943 June 23-2003

Material type:

BookPublisher: Chichester ; New York : Wiley, c2000.Description: xii, 370 p. : ill ; 25 cm.ISBN: 0471877271Program: CBI; TBS982Subject(s): Marketing -- Management | Corporations -- ValuationDDC classification: 658.8

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.802 DO VA (Browse shelf)	Available		T0018686

Total holds: 0

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Previous	658.802 DI GL Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works	658.802 DI SP Spin sucks :	658.802 DO ST Strategic marketing decisions in global markets /	658.802 DO VA Value-based marketing : marketing strategies for corporate growth and shareholder value /	658.802 EG MA Marketing communications /	658.802 FI MA Marketing communications : contexts, strategies, and applications /	658.802 FI MA Marketing communications : contexts, strategies, and applications /	Next

Includes bibliographical references and index.

CBI

TBS982

UOWD Library

Value-based marketing : marketing strategies for corporate growth and shareholder value /

By: Doyle, Peter, 1943 June 23-2003

, Shelving location: Main Collection Close shelf browser