Brand failures : the truth about the 100 biggest branding mistakes of all time /
By: Haig, Matt
Material type:
BookPublisher: London ; Sterling, VA : Kogan Page, 2003.Description: viii, 310 p ; 24 cm.ISBN: 9780749439279; 0749439270Subject(s): Brand name products -- Marketing | Brand loyalty | Brand choice | Brand name products -- Marketing | Brand choiceDDC classification: 658.8/27
Summary:
Presents the inside story of one hundred major brands that failed, describing how each brand used the backing of global giants such as McDonald's, IBM, and Microsoft to launch their product but failed to gain the same popularity and reputation as their backers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HA BR (Browse shelf) | Available | T0024571 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HA BR (Browse shelf) | Available | T0020036 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. [301]-302) and index.
Presents the inside story of one hundred major brands that failed, describing how each brand used the backing of global giants such as McDonald's, IBM, and Microsoft to launch their product but failed to gain the same popularity and reputation as their backers.
Adult Follett Library Resources.