Advertising and promotion : an integrated marketing communications perspective /
By: Belch, George E. (George Eugene)
Title By: Belch, Michael A
Material type:
BookSeries: The McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill, c2004.Edition: 6th ed.Description: xxvi, 779, [67] p. : col. ill ; 28 cm.ISBN: 0072536764 (alk. paper); 0071214380 (international : alk. paper)Program: MARK333Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Includes bibliographical references (p. EN1-EN25) and index.
MARK333