Electronic commerce : B2C strategies and models /

Material type:

BookSeries: Wiley series in information systems.Publisher: Chichester : John Wiley & Sons, c2002.Description: xii, 352 p. : ill ; 24 cm.ISBN: 0471487058Subject(s): Electronic commerceDDC classification: 658.8/4

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.84 EL EC (Browse shelf)	Available		T0021005

Total holds: 0

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Previous	658.84 DO IN International marketing strategy :	658.84 DO IN International marketing strategy :	658.84 EB US e-Business fundamentals /	658.84 EL EC Electronic commerce : B2C strategies and models /	658.84 EP EP The Epochs of web-based buying considerations for online entrepreneurs and SMEs /	658.84 EP SH Shopping from abroad : search engine marketing consumer perceptions and motivation /	658.84 FA GL Global marketing : practical insights & international perspectives	Next

Includes bibliographical references (p. 343-346) and index.

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