Consumers /
By: Arnould, Eric J
Title By: Price, Linda | Zinkhan, George M., (George Martin)
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd ed.Description: xxv, 845, [22] p. : col. ill ; 27 cm.ISBN: 0072537140 (alk. paper); 0071214267 (international : alk. paper)Subject(s): Consumer behavior | Consumer behavior -- United StatesDDC classification: 658.8/342
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 AR CO (Browse shelf) | Available | T0022159 |
Total holds: 0
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| 658.834083 LI BR BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / | 658.8340842 AD ST The stuff you can't bottle : advertising for the global youth market / | 658.8340846 CO LO The longevity economy : | 658.8342 AR CO Consumers / | 658.8342 BA CB CB5 : the CB solution | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior |
Includes bibliographical references and indexes.