Persuasion in advertising /
By: O'Shaughnessy, John
Title By: O'Shaughnessy, Nicholas J
Material type:
BookPublisher: London ; New York : Routledge, 2004.Edition: 1st ed.Description: xi, 220 p. : ill ; 24 cm.ISBN: 0415322243 (pbk.); 0415322235 (hardback)Subject(s): Advertising -- Psychological aspects | Persuasion (Psychology)DDC classification: 659.1/01/9
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 OS PE (Browse shelf) | Available | T0022767 |
Total holds: 0
Includes bibliographical references (p. 197-208) and index.
What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4.