Global marketing management /
By: Kotabe, Masaaki
Title By: Helsen, Kristiaan
Material type: BookPublisher: Hoboken, NJ : Wiley, c2004.Edition: 3rd ed.Description: xxii, 694 p. : ill. (some col.), maps ; 29 cm.ISBN: 0471451878Program: MARK343 TBS984 MGMT389Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.8/48Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.848 KO GL (Browse shelf) | Available | T0027279 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.848 KO GL (Browse shelf) | Available | T0022992 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.848 IN TE International and global marketing : concepts and cases / | 658.848 IN TE International and global marketing : concepts and cases / | 658.848 JO GL Global marketing : foreign entry, local marketing, & global management / | 658.848 KO GL Global marketing management / | 658.848 KO GL Global marketing management / | 658.848 KO GL Global marketing management / | 658.848 LY MA Market entry strategies : text, cases and readings in market entry management / |
Includes bibliographical references and indexes.
MARK343 TBS984 MGMT389