Global marketing management /
By: Kotabe, Masaaki
Title By: Helsen, Kristiaan
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2004.Edition: 3rd ed.Description: xxii, 694 p. : ill. (some col.), maps ; 29 cm.ISBN: 0471451878Program: MARK343 TBS984 MGMT389Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.8/48
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 KO GL (Browse shelf) | Available | T0027279 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 KO GL (Browse shelf) | Available | T0022992 |
Total holds: 0
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| 658.848 IN TE International and global marketing : concepts and cases / | 658.848 JO GL Global marketing : foreign entry, local marketing, & global management / | 658.848 KO GL Global marketing management / | 658.848 KO GL Global marketing management / | 658.848 KO GL Global marketing management / | 658.848 LY MA Market entry strategies : text, cases and readings in market entry management / | 658.848 OM IN International marketing / |
Includes bibliographical references and indexes.
MARK343 TBS984 MGMT389