Cutting edge advertising : how to create the world's best print for brands in the 21st century /
By: Aitchison, Jim
Material type:
BookPublisher: Singapore ; New York : Pearson Prentice Hall, 2004.Edition: 2nd ed.Description: xv, 402 p. : ill. (some col ; 23 cm.ISBN: 9812445579Other title: How to create the world's best print for brands in the 21st century.Subject(s): Advertising -- Handbooks, manuals, etc
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.132 AI CU (Browse shelf) | Available | T0020593 |
Total holds: 0
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| 659.13 MU LT Multi-platform advertising strategies in the global marketplace | 659.130688 WA ME Media selling : television, print, internet, radio | 659.130688 WA ME Media selling : television, print, internet, radio | 659.132 AI CU Cutting edge advertising : how to create the world's best print for brands in the 21st century / | 659.132 AT CO Copy righter / | 659.132 DR CR Creative strategy in advertising / | 659.132 SU HE Hey, Whipple, squeeze this : a guide to creating great ads / |
Includes bibliographical references (p. 394) and index.