Brands laid bare : using market research for evidence-based brand management /
By: Ford, Kevin
Material type:
BookPublisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : ill ; 24 cm.ISBN: 0470012838Subject(s): Brand name products -- Management | Marketing researchDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 FO BR (Browse shelf) | Available | T0023995 |
Total holds: 0
Includes index.