Creating powerful brands in consumer, service and industrial markets /
By: De Chernatony, L. (Leslie)
Title By: McDonald, Malcolm
Material type:
BookPublisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003.Edition: 3rd ed.Description: xvii, 467 p. : ill ; 24 cm.ISBN: 0750659807Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 DE CR (Browse shelf) | Available | T0024553 |
Total holds: 0
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| 658.827 DA CO Competitive success : how branding adds value / | 658.827 DE BR Brand Avatar : translating virtual world branding into real world success / | 658.827 DE BR From brand vision to brand evaluation : the strategic process of growing and strengthening brands / | 658.827 DE CR Creating powerful brands in consumer, service and industrial markets / | 658.827 DE CR Creating powerful brands. | 658.827 DE DE Designing luxury brands : | 658.827 DO TW Twitter is not a strategy : rediscovering the art of brand marketing |
Includes bibliographical references and index.