Knowledge-based marketing : the 21st century competitive edge /
By: Chaston, Ian
Material type:
BookPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 2004.Description: xi, 274 p. : ill ; 24 cm.ISBN: 1412900034 (pbk.); 1412900026Subject(s): Marketing | Marketing -- Management | Knowledge managementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CH KN (Browse shelf) | Available | T0025333 |
Total holds: 0
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| 658.802 CA BR Breakthrough marketing plans : | 658.802 CH IN Integrated marketing communications / | 658.802 CH IN Integrated marketing communications | 658.802 CH KN Knowledge-based marketing : the 21st century competitive edge / | 658.802 CH MA The marketing plan handbook | 658.802 CH ST Strategic marketing management / | 658.802 CO MA The marketing plan / |
Includes bibliographical references (p. 254-267) and index.