Fast second : how smart companies bypass radical innovation to enter and dominate new markets /
By: Markides, Constantinos
Title By: Geroski, Paul
Material type:
BookPublisher: San Francisco, CA : Jossey-Bass, c2005.Edition: 1st ed.Description: vii, 200 p ; 24 cm.ISBN: 0787971545 (alk. paper)Subject(s): New products -- Management | Technological innovations -- Economic aspectsDDC classification: 658.5/75
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 CO FA (Browse shelf) | Available | T0025845 |
Total holds: 0
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| 658.575 CA CR Creating breakthrough products : innovation from product planning to program approval / | 658.575 CA CR Creating breakthrough products : innovation from product planning to program approval / | 658.575 CH HI Hidden in plain sight : how to create extraordinary products for tomorrow's customers / | 658.575 CO FA Fast second : | 658.575 CR NE New products management / | 658.575 CR NE New products management / | 658.575 CR NE New products management / |
Includes bibliographical references (p. 173-183) and index.
Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century.