e-Business fundamentals /
Title By: Jackson, Paul J | Harris, Lisa | Eckersley, Peter M
Material type:
BookSeries: Routledge e-business series.Publisher: London ; New York : Routledge, 2003.Description: xvi, 271 p. : ill ; 24 cm.ISBN: 0415255945; 0415255953 (pbk.)Subject(s): Electronic commerceDDC classification: 658.8/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 EB US (Browse shelf) | Available | T0026309 |
Total holds: 0
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| 658.84 DO IN International marketing strategy : | 658.84 DO IN International marketing strategy : | 658.84 DO IN International marketing strategy : | 658.84 EB US e-Business fundamentals / | 658.84 EL EC Electronic commerce : B2C strategies and models / | 658.84 EP EP The Epochs of web-based buying considerations for online entrepreneurs and SMEs / | 658.84 EP SH Shopping from abroad : search engine marketing consumer perceptions and motivation / |
Includes bibliographical references and index.
Introduction -- Organizations in the electronic age / Paul Jackson and Peter M. Eckersley -- Getting started -- The business environment for e-commerce / Leslie Budd and Fintan Clear -- E-commerce technology / Nandish Patel -- The difference e-Business tools cam make -- Organisational considerations for e-business / Lisa Harris and Nelarine Cornelius -- Using marketing databases in e-business / Michael Collins -- The boundaries of e-Businesss-- The ethics environment for e-business / Laura Spence -- e-Business and the law / Dave Wadsworth -- E-commerce: a global overview / Geraldine Cohen -- The Public sector -- e-Government / Noah Curthoys, Peter Eckersley, and Paul Jackson.