Market-based management : strategies for growing customer value and profitability /
By: Best, Roger J
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2004.Edition: 3rd ed.Description: xxv, 401 p. : ill ; 24 cm.ISBN: 013008218XSubject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BE MA (Browse shelf) | Available | T0019986 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.